Von Ralf Keuper
Wodurch zeichnen sich langlebige Unternehmen aus? Mit dieser Frage hat sich besonders intensiv Arie de Geus, der ehemalige Strategie-Chef von Royal Dutch-Shell, beschäftigt. Seiner Ansicht nach ist ein Unternehmen ein lebendiges System (Vgl. dazu: The Living Company: A Recipe for Success in the New Economy). De Geus schreibt:
To understand how that works, biology, especially evolutionary biology, provides us with a more effective language than economics. Research by three American evolutionary biologists is particularly illuminating. In the course of their work on the (different) speeds of evolution between species, they began to suspect that certain species were better at “learning to develop a new skill to exploit the environment in a new way” than were competing species.That is a neat way to express the relationship between “learning” and being successful in a competitive world. It is, surely, not dissimilar from the way that, for example, Microsoft would define its competitive behavior. So, how do biological species develop these superior competitive abilities to improve their chances of survival and further evolution?
In dem Interview Every Institution is a Living System sagt de Geus:
I think every ins…